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GET CONNECTED TIPS
Nifty ideas you can use to build a better business
Walk In Their Shoes
Before you pitch your products or services to
multicultural markets, prepare your business
to deliver what you promise. For instance, if
you advertise in Spanish-speaking
publications, be sure you have employees who
can speak the language fluently with Hispanic
customers. Or maybe you're targeting a
geographic neighborhood that's predominantly
Asian. Before you launch a marketing campaign,
educate yourself. Visit the neighborhood. Eat
lunch at a neighborhood cafe. Shop in the
stores. Find out what appeals to your
potential ethnic customers -- and what turns
them off.
Performance Reward
Give your top-performing employees rewards
and recognition if you want them to stay on
the job long term. Here's one way to do both
-- turn them into trainers. Ask your best and
brightest mentor or train other staff members.
You'll make your top performers feel valued.
You'll give other staffers an opportunity to
learn from the best. And you'll save on
training costs. It's a winning idea for
everyone.
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