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Find The Right Advisor
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Article 6: Advisory Boards
Even if you operate a solo
business, consider developing an informal
advisory board. These are people you can turn to
when change is in the air, when a crisis thumps
your business or when growing pains strike.
Your advisory board will act as your confidant,
a source of expertise and ideas. So when
choosing people for your board, look for those
who have more experience than you. Look for
people who have proven successes. And choose
advisors for their honesty. You want your
advisory board to dish out the hard truth, even
when you don’t want to hear it.
You only need two or three people to serve on
your board. So who might qualify and be willing?
Here are some ideas:
Your tax pro
Your attorney
A mentor
A colleague (not a
competitor) who runs a similar business
A small business consultant
A retired executive in your
community
A supplier
Plan to meet regularly with
your board, usually every quarter. Prepare an
agenda several weeks before the meeting and
distribute it to your board members. Arrange for
a long lunch meeting at an upscale restaurant.
Although you’re not required to pay your board,
picking up the tab for a fabulous meal is good
business etiquette.
At the meeting, be open about your business.
Report the good, the bad and the ugly. Confess
mistakes. Be honest about your fears and
problems. Be prepared to discuss issues, trends
and concerns. The more your board knows about
your business, the better advice they can offer.
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